Mistakes To Avoid in Your Property Listings

Selling a property is an exciting time, but it’s important to present it in the best possible light to attract qualified buyers. 

According to a National Association of Realtors (NAR) survey, well-marketed properties tend to sell faster and for a higher price. 

But even minor mistakes in your listing can turn off potential buyers and derail the selling process.

Studies show that listings with high-quality photos receive 43% more inquiries than those with poor photos.

That’s why I’ve put together this guide to help you avoid common listing mistakes and showcase your property like a pro. Let’s dive in and ensure you get your property sold quickly and for the best price!

What Are The Mistakes To Avoid in Your Property Listings?

Let’s face it, selling a house can feel like an overwhelming rollercoaster. You’ve poured your heart and soul into this place, and now it’s time to find the perfect buyer. 

But before the open houses and bidding wars begin, there’s that crucial first hurdle: the listing.  It’s your property’s digital handshake to the world, and a bad one can scare away potential buyers faster than you can say “dropped ceiling.”

Since I just went through the selling process myself, here are some common mistakes I saw (and thankfully avoided!) that you’ll want to steer clear of.

1. Sleepy Photos, Sleepy Listing.

Think blurry cell phone pics will do the trick? Not a chance. In today’s online world, high-quality photos are the golden ticket. Hire a professional photographer, or at least a friend with a good eye (and a steady hand). Let in plenty of natural light, declutter every room, and stage the space to showcase its potential. Remember, people buy based on emotion, and enticing photos create that all-important “dream home” vibe.

2. A Novel-Length Description.

Sure, you love your attic nook and the built-in bookshelves, but potential buyers are busy! Keep your description concise and informative. Highlight the key features – number of bedrooms and bathrooms, square footage, any major upgrades – but ditch the life story about your grandma’s hand-me-down wallpaper. Bullet points are your friend here, making the information scannable and easy to digest.

3. The “Everything is Awesome” Trap.

Honesty is the best policy, especially when it comes to selling a property. A leaky faucet might seem minor to you, but it’ll send shivers down a buyer’s spine. Disclose any known issues upfront. It might mean a slightly lower asking price, but it also builds trust and avoids wasting everyone’s time (yours and the potential buyers) down the line.

4. Pricing Yourself to Fantasy Island.

Do your research! Look at comparable properties in your area that have recently sold. An overpriced listing lingers on the market, attracting whispers of “Why can’t they sell it?” Be realistic about your asking price, and be open to negotiation – that’s just how the real estate game goes.

5. The “We’ll Figure it Out Later” Mentality.

Preparation is key. Before you hit publish, make sure all the details are locked in – square footage, HOA fees, pet restrictions. Double-check everything for typos and grammatical errors. A sloppy listing screams “amateur seller” and might deter serious buyers.


Selling a house can be a whirlwind, but a well-crafted listing can be your secret weapon.  By avoiding these common mistakes, you’ll put your property in the best light possible, attract qualified buyers, and hopefully land that perfect offer without any unnecessary headaches. Now go forth and sell that house!

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