How To Attract International Real Estate Clients as a Realtor

The world is getting smaller, and the real estate market is no exception. With the rise of globalization and the internet, more and more people are looking to buy property abroad. 

This presents a fantastic opportunity for me as a realtor to expand my reach and clientele to include international buyers.

In this guide, I’ll share some effective strategies you can use to attract international real estate clients and grow your business in the global market. 

According to the National Association of Realtors (NAR), international home sales in the United States reached a record high of $153 billion in 2022 [National Association of Realtors (NAR). International Transactions Report. 2023]. 

This statistic highlights the growing demand for international properties, and with the right approach, you can tap into this lucrative market.

Why Should I Attract International Real Estate Clients as a Realtor?

Let’s face it, the real estate market can get competitive. You’re out there hustling, showing houses, and working tirelessly to get your clients the best deals.  But have you considered expanding your reach beyond your local market? International clients can be a game-changer for your business, and here’s why:

1. Boost Your Bottom Line.

International buyers often have a different budget than domestic ones. They might be looking for investment properties or vacation homes, and they’re willing to spend more to get what they want. This translates to potentially bigger commissions for you – a win-win!

2. Close More Deals.

Industry stats show that international clients have a higher closing rate compared to domestic buyers. 

This could be because they’ve already done their research and are serious about purchasing. Imagine the satisfaction of securing more successful transactions!

3. Expand Your Horizons.

Working with international clients exposes you to different cultures and perspectives. 

You’ll gain valuable insights into the global real estate market, making you a more well-rounded and knowledgeable agent. Plus, it’s just plain interesting!

4. Become a Local Expert (Globally).

Think about it – you’re the expert on your local market. By attracting international clients, you become a specialist not just for your area, but for them navigating the intricacies of buying property in a new country. This elevates your reputation and positions you as a trusted advisor.

5. It’s Not as Scary as You Think.

Don’t worry, you don’t need to become an instant international relations expert. 

There are resources available to help you understand cultural nuances and legalities involved in foreign transactions. 

Plus, many international clients have some level of English proficiency, and there are always translation tools to bridge any gaps.

How do I Attract International Real Estate Clients as a Realtor?

The world of real estate is exciting, but for a while, it felt a little…domestic.  Don’t get me wrong, I love helping families find their dream homes. But there’s a certain allure to international clients, the idea of unlocking a global market. 

So, a few years ago, I decided to take the leap and attract international real estate clients. Let me tell you, it’s been an incredible journey, and I’m here to share the secrets I’ve learned along the way.

1. Know Your Niche.

First things first, you can’t be everything to everyone. Who are you trying to attract? Picture your ideal international client. 

Are they luxury investors from Shanghai seeking pied-à-terres? Or maybe young professionals from Berlin relocating for a tech job? Understanding their needs and motivations is crucial.

2. Become a Local…Globally.

Think you only need to know your city? Think again! Dive deep into the cultures and customs of your target countries. 

Understanding how business is done, communication styles, and even preferred property features will make you a superstar in their eyes.

3. Their Language (Literally and Figuratively).

Let’s be honest, fluency in Mandarin or French would be amazing, but even small gestures go a long way. 

Consider translating your website or marketing materials into key languages. 

Partner with a translator for meetings, or use video conferencing with built-in translation features.

4. Embrace the Digital Age.

The internet is your international playground. List your properties on global real estate portals. 

Be active on social media, but tailor your content for different regions. Think captivating visuals and short, informative captions (and consider translation options here too).

5. Luxury Doesn’t Hurt.

Let’s face it, many international clients are looking for high-end properties. 

If your area boasts luxury listings, highlight them! Showcase stunning photography, and virtual tours, and emphasize the unique features that resonate with a global audience.

6. Become a Concierge, Not Just a Realtor.

International clients often need more than just someone to show them houses.

Be prepared to go above and beyond. This could involve helping them navigate visa applications, recommending schools, or even suggesting local cultural events. The more you can support them, the more valuable you become.

7. Building Trust Across Borders.

Building trust is essential in any real estate transaction, but it’s even more critical with international clients. 

Be transparent, and reliable, and always go the extra mile. Positive testimonials from satisfied international clients are gold, so make sure to collect them and showcase them prominently.


Building a reputation as an international realtor takes time and dedication. Be patient, keep learning, and leverage every opportunity to connect with potential clients. 

Attend international real estate conferences, network online, and partner with relocation specialists in your target countries.

By following these tips, you too can unlock the exciting world of international real estate. 

Remember, it’s not just about selling houses; it’s about connecting people from all over the globe with their dream properties. So, put on your explorer hat, embrace the challenge, and get ready to welcome a world of clients to your doorstep!

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