How To Use Zillow as a Real Estate Investor

As a real estate investor, finding and evaluating potential investment properties is a crucial part of your success in the field.

In the digital age, where information is readily available at our fingertips, platforms like Zillow have become invaluable tools for property research. Zillow is not just a platform for homebuyers and renters; it’s a treasure trove of data and resources for real estate investors.

In this article, we’ll explore how to use Zillow effectively as a real estate investor, from property search to market analysis and beyond.

Whether you’re a seasoned investor or just getting started, this guide will help you harness the power of Zillow to make informed investment decisions and grow your real estate portfolio.

What Is Zillow?

Zillow is an American online real estate marketplace that was founded in 2006.  It is one of the most popular and widely used real estate websites and mobile apps in the United States. 

Zillow provides a platform for buying, selling, renting, and researching real estate properties. 

Users can search for homes, apartments, and other types of properties, view property listings, and get detailed information about each property, including photos, descriptions, pricing, and location details.

Key features and services offered by Zillow include:

  • Property Listings: Zillow offers a vast database of property listings, including homes for sale, apartments for rent, and properties that are currently off the market. Users can search for properties based on location, price, size, and other criteria.
  • Zestimate: Zillow provides an automated property valuation tool called the “Zestimate,” which estimates the current market value of a property based on available data. While it’s a helpful reference, it may not always be entirely accurate.
  • Home Value and Market Trends: Zillow offers insights into local real estate markets, allowing users to explore market trends, price changes, and the history of property values in specific areas.
  • Mortgage Tools: Zillow provides tools for calculating mortgage payments, finding mortgage lenders, and obtaining mortgage quotes.
  • Real Estate Agent Listings: Users can find real estate agents and brokers in their area through Zillow’s directory, which includes agent profiles, reviews, and contact information.
  • Property Management: Zillow offers services for property management, including advertising rental listings, tenant screening, and rent collection.
  • Zillow Offers: Zillow Offers is a service that allows homeowners to sell their properties directly to Zillow, providing a quick and convenient selling process.
  • Zillow Rental Manager: A platform for landlords to list their rental properties, receive applications, and screen potential tenants.

Zillow has become a valuable resource for both homebuyers and real estate professionals. 

It offers a wealth of information and tools for those interested in the real estate market, making it easier to find, evaluate, and engage with properties and real estate professionals.

Why Should I Use Zillow as a Real Estate Investor?

Real estate investing is a dynamic and competitive field, and staying ahead of the game requires access to valuable resources and information.

In the digital age, one of the most powerful tools in your arsenal is Zillow, the renowned online real estate marketplace. While Zillow is popular among homebuyers and renters, it offers a treasure trove of benefits for real estate investors as well.

In this article, we’ll explore why you should use Zillow as a real estate investor and how this platform can help you identify, evaluate, and secure your next investment property.

1. Extensive Property Listings.

Zillow boasts one of the most extensive and diverse databases of property listings, which is a goldmine for investors. Whether you’re looking for single-family homes, multi-unit properties, or commercial real estate, Zillow provides a vast selection of listings. This broad range of properties ensures that you can find opportunities that align with your investment strategy and objectives.

2. Detailed Property Information.

For investors, having access to comprehensive property information is crucial. Zillow provides detailed property listings that include photographs, property descriptions, pricing, square footage, property type, and more. This wealth of information allows you to quickly assess whether a property aligns with your investment criteria without needing to visit it in person.

3. Zestimate – Property Valuation.

Zillow’s proprietary “Zestimate” feature offers an automated property valuation tool, providing an estimate of a property’s current market value.

While it’s essential to remember that the Zestimate is not a substitute for a professional appraisal, it can serve as a valuable starting point when assessing potential investment properties.

4. Market Research and Trends.

Successful real estate investing relies on understanding market trends and local dynamics.

Zillow offers a wealth of data and insights on market conditions, property value changes, and neighbourhood trends.

By analyzing this information, you can make informed decisions about which areas and property types to target for your investments.

5. Property Alerts.

Zillow enables you to set up property alerts based on your investment criteria. You can receive notifications when new properties matching your preferences are listed. This feature saves you time and ensures you’re among the first to know about potential investment opportunities.

6. Mortgage Tools.

Investors often need to secure financing for their real estate purchases. Zillow provides mortgage tools that allow you to calculate mortgage payments, find mortgage lenders, and obtain mortgage quotes, making the financing aspect of your investments more manageable.

7. Real Estate Agent Directory.

Zillow’s directory of real estate agents and brokers can be a valuable resource. You can find experienced agents who specialize in investment properties, helping you navigate the buying process more effectively. Agent profiles, reviews, and contact information are readily available.

8. Property Management.

If you’re investing in rental properties, Zillow offers property management services. These services include advertising rental listings, tenant screening, and rent collection, simplifying the management of your investment properties.

9. Quick Valuation and Screening.

Zillow provides quick property valuation tools and resources that enable you to screen and assess multiple potential investment properties efficiently. This helps you identify properties that warrant further investigation.

10. Ongoing Access to New Opportunities.

Real estate investing is an ongoing process, and staying informed about new investment opportunities is vital.

Zillow consistently updates its listings, making it easy for investors to stay ahead in a competitive market.

How Do I Use Zillow as a Real Estate Investor?

Real estate investors understand the importance of having the right tools at their disposal. 

In the digital age, Zillow has emerged as an essential resource for real estate professionals. This online platform offers a wealth of information, property listings, and tools that can streamline the process of finding, evaluating, and acquiring investment properties.

In this article, we’ll provide a comprehensive guide on how to use Zillow effectively as a real estate investor to maximize your success in the competitive world of real estate investment.

1. Property Search.

  • Step 1: Visit the Zillow website or download the Zillow app.
  • Step 2: Use the search bar to enter your target location. You can specify the city, neighbourhood, or ZIP code.
  • Step 3: Filter your search by property type, price range, square footage, number of bedrooms and bathrooms, and other specific criteria that align with your investment strategy.
  • Step 4: Browse the search results to identify properties that meet your criteria. Click on each listing to access detailed information, photos, and the property’s current status (for sale, pending, or sold).

2. Property Valuation.

  • Step 1: To estimate a property’s value, use Zillow’s “Zestimate” feature. This automated tool provides an approximate valuation based on available data.
  • Step 2: Remember that the Zestimate is not a substitute for a professional appraisal, but it can offer a helpful starting point for your investment analysis.
  • Step 3: To get a more accurate property valuation, consider consulting a real estate appraiser or a local real estate agent with expertise in the area.

3. Market Research and Trends.

  • Step 1: Utilize Zillow’s “Local Info” section to access valuable market data, including price trends, sales history, and market demographics.
  • Step 2: Explore the “Home Values” tab to discover how property values in the area have changed over time, helping you identify potential investment opportunities.
  • Step 3: Pay attention to market trends, as they can impact your investment decisions and help you identify areas with growth potential.

4. Property Alerts.

  • Step 1: Create a Zillow account to set up property alerts. This feature notifies you when new properties matching your criteria are listed.
  • Step 2: Set your preferences, including property type, price range, and location.
  • Step 3: Receive email notifications as soon as new investment opportunities become available.

5. Real Estate Agent Directory.

  • Step 1: Zillow offers a directory of real estate agents and brokers. Use this directory to find a local expert with knowledge of the area where you plan to invest.
  • Step 2: Research agent profiles, read reviews, and reach out to agents with relevant experience in investment properties.
  • Step 3: Collaboration with an experienced agent can streamline your property search and acquisition process.

6. Mortgage Tools.

 If you require financing for your real estate investments, take advantage of Zillow’s mortgage tools. 

These include a mortgage calculator and a directory of mortgage lenders.

Calculate mortgage payments, find suitable lenders, and request mortgage quotes to secure financing for your investments.

7. Property Management

If you invest in rental properties, consider using Zillow’s property management services.

Advertise your rental listings, screen potential tenants, and facilitate rent collection through the platform.

Efficiently manage your investment properties to maximize your returns.

8. Connect with Real Estate Professionals

Build a network of real estate professionals, including real estate agents, appraisers, contractors, and property managers.

Leverage Zillow to find and connect with these professionals to ensure you have a strong support system in your real estate investments.

9. Stay Informed.

Keep yourself updated with new investment opportunities by regularly visiting Zillow.

Set aside time to explore market data and trends to make informed investment decisions.


Zillow is a powerful tool for real estate investors, offering a wide range of features and resources that simplify the investment process. 

By following these steps and leveraging the platform’s capabilities, you can efficiently identify, evaluate, and acquire investment properties, ultimately boosting your success as a real estate investor.


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