Getting Client Reviews as a Real Estate Agent

Did you know that 93% of consumers rely on online reviews to make purchasing decisions? 

That means potential clients are actively searching for feedback on agents before they reach out. 

So, if you’re a real estate agent looking to build trust and attract new clients, then securing positive reviews should be a top priority.

This guide will equip you with all the strategies and tools you need to turn happy clients into raving online reviewers. 

We’ll cover everything from the perfect timing to ask for a review to the best platforms to target. 

By the end, you’ll be well on your way to boosting your online reputation and generating a steady stream of leads through the power of positive reviews.

Why Should I Get Client Reviews as a Real Estate Agent?

Let’s face it, the real estate market can be a jungle. As an agent, I’m constantly hustling to find clients, but what sets me apart? In today’s digital world, it all boils down to those little online reviews.

 You know the ones – popping up on Google, Yelp, and maybe even your agency website. Believe me, those reviews are more than just digital bragging rights – they’re my secret weapon.

Here’s why client reviews are a game-changer for any real estate agent (and why you should be actively encouraging them):

1. Building Trust: The Magic Ingredient.

Think about it: how often do you buy something online without checking reviews first? People are the same when it comes to choosing a real estate agent. 

Positive reviews act like a glowing recommendation from a friend. They tell potential clients that I’m trustworthy, reliable, and – most importantly – that I deliver results. In a field where trust is paramount, those reviews become my golden ticket.

2. Standing Out From the Crowd.

Let’s be honest, the real estate market is full of talented agents. So how do you make yourself stand out in a sea of business cards? 

Positive reviews are your neon sign, grabbing attention and letting potential clients know you’re the agent to beat.  A strong collection of reviews, especially recent ones, can push you to the top of the pile when someone’s searching for an agent online.

3. The Power of Social Proof.

People are wired to follow the crowd. A bunch of glowing reviews tells potential clients that others have had a positive experience with me – and that subconsciously makes them feel confident choosing me too.

It’s the power of social proof in action, and it’s a force to be reckoned with.

4. A Learning Tool (Yes, Really!).

Reviews aren’t just a one-way street. They also provide valuable feedback on how I’m doing.  Positive reviews highlight what I’m doing right, while constructive criticism helps me identify areas where I can improve. By reading reviews,  I can constantly refine my approach and become a better agent for my clients – which, let’s face it, benefits everyone.

How Do I Get Client Reviews as a Real Estate Agent?

Let’s face it, the real estate market is a competitive jungle. You’re out there hustling, showing houses, negotiating deals, and becoming practically family with your clients by the end of the process. But how do you translate all that hard work into new clients? 

The answer, my friend, is reviews. Glowing testimonials from happy homebuyers are gold in this industry.  They build trust, establish you as an expert, and make you the go-to agent for anyone looking to buy or sell.

So, how do you convince those thrilled clients to leave a review? Here are some tricks I’ve picked up along the way:

1. Strike While the Iron’s Hot (But Not Too Hot).

The closing table is a whirlwind of emotions – relief, excitement, maybe a touch of exhaustion.  But before everyone scatters, take a moment to express your gratitude and casually mention reviews.

You could say something like, “I’ve truly enjoyed working with you both, and if you ever have a chance to leave a review on [Platform name], I’d be incredibly grateful.” Just keep it light and positive.

2. Make it Easy Peasy.

Let’s be honest, no one enjoys jumping through hoops. Don’t make your clients search high and low for where to leave a review. 

Have a dedicated testimonials page on your website with clear links to popular review platforms like Google My Business, Zillow, or Yelp. 

You can even include a short video tutorial showing them exactly how to leave a review – some people might not be familiar with the process!

3. The Power of the Follow-Up.

Sometimes, life gets busy, and your glowing review gets pushed to the back burner.   A friendly (but not pushy) follow-up email a few weeks after closing can be the gentle nudge your client needs. 

Thank them again for their business, and casually remind them about the review option.  You can even offer a pre-written template they can easily personalize to save them time.

4. Don’t Forget the Personal Touch.

A handwritten thank-you note after closing is a classy touch that goes a long way.  Mention something specific you enjoyed about working with them, and reiterate your appreciation for a potential review. A little personalization can make a big difference!


Here’s the deal: reviews are a two-way street. Take the time to respond to all reviews, both positive and negative. 

For positive reviews, express your gratitude and highlight a specific compliment. 

If you encounter a negative review, respond professionally, acknowledge their concerns, and outline the steps you’ll take to prevent similar situations in the future.

By following these tips, you’ll be well on your way to becoming a review rockstar. Remember, positive reviews are like little golden tickets in the real estate game. 

They open doors to new clients and solidify your reputation as a top-notch agent. So get out there, provide stellar service, and watch those reviews roll in!

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