5 Pillars That Will Supercharge Your Social Media as a Realtor

Building a strong social media presence is no longer optional for realtors; it’s critical.  

Statistics show that 90% of homebuyers use online resources in their search https://www.nar.realtor/social-media, and social media platforms are a prime battleground for capturing their attention

But with so many platforms and strategies out there, it’s easy to feel overwhelmedWhere do you even begin? Don’t worry, I’ve got you covered

By focusing on these five key pillars, I’ll help you transform your social media channels into powerful tools for generating leads and closing deals.

What are The 5 Pillars That Will Supercharge Your Social Media as a Realtor?

Let’s face it, the real estate game is competitive. Every realtor out there is vying for the attention of potential buyers and sellers. But in today’s digital age, social media is a goldmine for building relationships and generating leads. 

The problem? Just having a profile isn’t enough. You need a strategy – a social media rocket ship ready to launch you past the competition.

That’s where these 5 pillars come in. They’re the building blocks I’ve used to supercharge my own social media presence, and I’m here to share the secrets with you.

Pillar #1: Be the Content Machine (But Not a Spam Machine).

People scroll through social media to be entertained and informed. So, you need to consistently pump out engaging content that resonates with your audience.

Now, I’m not talking about bombarding them with listings every five seconds. Think of yourself as a local expert. 

Share interesting facts about your area, behind-the-scenes glimpses into the life of a realtor (think open house tours or staging tips), or even fun polls and quizzes to spark engagement. The key is to find the sweet spot between informative and entertaining.

Pillar #2: Consistency is Key (Like, Seriously Key).

Imagine you tune into your favourite show, only to find out it’s been cancelled. That’s what happens when your social media presence is sporadic.  You need to be consistent with your posting schedule. Ideally, you should be aiming for a few times a week, but find a rhythm that works for you and stick to it.

This consistency goes beyond just scheduling, though. It’s about creating a recognizable brand for yourself.  Use similar visuals, maintain a consistent tone of voice in your captions, and develop a signature style that makes your content pop.

Pillar #3: Know Your Niche and Cater to Them.

Not all social media platforms are created equal, and neither are all clients. Identify your ideal buyer or seller. Are you targeting young millennials or luxury homebuyers?  Understanding your niche will help you choose the right platform (think Facebook for families, and Instagram for millennials) and tailor your content accordingly.

For instance, if you specialize in first-time homebuyers, you might create posts with budgeting tips or guides to the mortgage process. Speak directly to their needs and concerns, and they’ll be much more likely to connect with you.

Pillar #4: Value, Value, Value.

Social media is a two-way street. It’s not just about broadcasting your listings. It’s about providing genuine value to your audience.  Share local market updates, answer common real estate questions in live videos, or offer free consultations.  The more you establish yourself as a helpful resource, the more trust you’ll build, and trust leads to clients.

Pillar #5: Don’t Be Afraid to Be You (But Also Be Professional).

People connect with people. Let your personality shine through in your content! Share your passions, your hobbies, and what makes you tick (as long as it stays professional). This relatability will help you build a stronger connection with your audience.


Remember, these are just the building blocks. Experiment, have fun, and find what works best for you.  With dedication and a focus on these five pillars, you’ll be well on your way to launching your real estate social media presence to new heights. Now go out there and crush it!

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