Here’s a question with an answer that may or may not seem obvious… What makes up a REALTORS® market? Let’s look at 4 characteristics that define your real estate market: Geographic How many times have we heard, “Location! Location! Location!” Geography has always mattered a great deal in real estate, and … Read more
Let’s face it… Real estate is an industry known for “old school” marketing methods like in-person meetings and print advertising. Then came 2020. There’s nothing like a global pandemic and over a year of social distancing to force a real estate agent into the world of modern marketing! So whether you’re new … Read more
The AIDA Model is one of the oldest models in advertising, and the most well-known ad copywriting formula. Would you believe the AIDA model dates back to the late 1800s! For those of you who are new to the acronym, it stands for: A: Attention I: Interest D: Desire A: Action And … Read more
