David Cate

A brand’s need to develop relationships with consumers in a way that effectively demonstrates their value is growing more important every day. Real estate agents are quickly realizing building relationships is simply the best way to grow their brand. Content marketing is proving to be the key to building that relationship, and they are far … Read more

Here’s a question with an answer that may or may not seem obvious…   What makes up a REALTORS® market?   Let’s look at 4 characteristics that define your real estate market:   Geographic   How many times have we heard, “Location! Location! Location!” Geography has always mattered a great deal in real estate, and … Read more

Let’s face it… Real estate is an industry known for “old school” marketing methods like in-person meetings and print advertising.   Then came 2020.   There’s nothing like a global pandemic and over a year of social distancing to force a real estate agent into the world of modern marketing!   So whether you’re new … Read more

The AIDA Model is one of the oldest models in advertising, and the most well-known ad copywriting formula. Would you believe the AIDA model dates back to the late 1800s!   For those of you who are new to the acronym, it stands for:   A: Attention I: Interest D: Desire A: Action   And … Read more